Propaganda
Edward Bernays
Propaganda by Edward Bernays is a manual for controlling public opinion. Written in 1928, it outlines the deliberate manipulation of the masses through media, messaging, and psychological tactics. Bernays presents the public as inherently irrational and susceptible to influence, asserting that a small elite must engineer consent to maintain order. The book does not question the ethics of persuasion—it assumes influence is a tool to be used by those in power to shape society to their will.
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